The Role

The below is to be used as a guide. Things change really quickly around here, and requirements flex with our clients needs. Priorities vary from month to month so our team needs to be open minded and up for wearing different hats, and multi tasking.

Role Responsibilities:

• Manage the PPC channels for internal brands and client accounts (Meta, Google, TikTok)

• Follows brand guidelines

• Craft, implement and drive result-focused digital marketing strategies that accelerate web traffic, increase conversions, and optimise average order value.

• Develop and execute innovative digital marketing strategies across various channels, including paid social media, SEO, and PPC, to boost brand visibility

• Monitor and analyse marketing performance, using data-driven insights to optimise campaigns and maximise ROI.

• Collaborate with the creative team to produce content that aligns with brand identity

• Responsible for the creation of digital on the value of digital activity, marketing campaigns and ongoing digital solutions

• Contribute towards the development of the long-term digital strategy of the company to identify areas of improvement for both internal efficiencies and customer facing support

Requirements:

• Paid Media specialist with experience managing Paid Media activities for ecommerce retail businesses with a global footprint

• Advanced technical knowledge of SEO, social media, email marketing, and meta ads manager

• Strong written and verbal communication skills

• Experience in using a CMS and managing social media accounts

• Ability to develop and execute effective marketing strategies

• Ability to analyse data and track performance metrics

• Excellent organisational and project management skills

• Experience with Triple Whale and Google Analytics