Luxury Accessories Destination, Affordable Prices.
Est. 2014 | Acquired. 2020
What’s a watch?
Something that tells the time? A fashion accessory? A statement?
What if it’s more?
Tayroc is a British premium watch designer and accessories destination. Created with style and affordability in mind. Tayroc takes the best quality materials and timeless style to create luxury timepieces without the outrageous price tag.
So, whether that means grabbing one on a budget or one for every occasion, you can guarantee incredible value.
Was it the beginning of the end?
In 2014, two sets of brothers set out to create a timepiece that was a stylish, affordable and true representation of its wearer.
They set out to build Tayroc.
The company grew fast, orders piled up, and the brand found massive success. But then, as with many scaling businesses, cracks began to appear. Late orders. Poor customer service. Internal struggles. Staffing issues.
Was it the beginning of the end?
Enter Dan Cliffe.
The Managing Director of Lid Project saw an opportunity in the brand. Saw that, despite the mounting struggles, Tayroc still had huge potential. Only this time focussed on inclusivity; on being for anyone, anywhere, no matter their background, race or sexuality. On being a tiny window into the personality of a vast array of unique individuals.
And so, a hefty purchase and takeover later, Dan and the team got to work on transforming the brand. Taking it to a place it had never been before, whilst opening up the stylish affordability of Tayroc to new markets. To new people.
Because, it was Dan’s belief that a brand is only as great as its people. Both those working within it, and those supporting and buying from it. And it’s that belief that will carry forward into other Tayroc products, including jewellery and fragrances.
And this? You could say is the first glimpse of a new beginning.
And a Tayroc? Well.
That’s a glimpse into your personality.
